Granted, the Rufus Roo won't win you any style points. For those who like to travel without paying for extra baggage, though, it's going to be an indispensable wardrobe addition.
Unlike the Scottevest Carry-On Coat, which actually looks pretty good even when filled up with stash, this one is all about the utility. When worn, you'll look like you have a giant sagging vest with bulging pockets on. It's not going to be pretty, but it will get the job done.
The Rufus Roo isn't just some travel vest to put your gadgets and a couple small items in. Designed as an actual bag replacement, it can literally act as a second carry-on that you can cram with items that cumulatively weigh up to 22lbs. Except, you know, it's wrapped around your body the whole time.
It features four super-sized pockets (top and middle) and two regular-sized ones (bottom). The large pockets can hold shirts, trousers, shoes, laptops, tablets, books, wine bottles, food and other regular luggage fare, while the smaller compartments are meant for passports, travel documents, wallets and other similarly-sized items. I know, you need a place for your booty pillow -- maybe you can get away with pretending to be mentally-lacking and hugging it the whole flight?
Aside from travel, the product page recommends the Rufus Roo for hands-free shopping. That is, if you can handle looking like the crazy person in the mall. Just a word of warning for shoplifters: ummm… this won't work. It's available now, priced at £29.99.