Your personalized New Balance US574 may look funky in the custom colorway, but what you really want are running shoes that look like a box of crayons threw up on them. And now you can have it with the New Balance 890 Revlite Rainbow.
To call these sneakers colorful is a serious understatement. There’s literally more color in each pair of these than a packed 1960s hippie concert. That you’re imagining while tripping on acid. After being tasered. While floating in a sensory deprivation tank.
The New Balance 890 Revlite Rainbow is, hands down, the most eye-popping model in the company’s Revlite range of trainers. Like the rest of its less-flashy brethren, the shoes boast unusual lightness, courtesy of the Revlite midsole foam compound that weighs a third less than the materials they use in other kicks. Other shoe features include a full ground-contact outsole (to accommodate midfoot, forefoot and heel strikes) made with Ndurance rubber, welded seams, synthetic/mesh uppers, flat laces and blown rubber forefoot.
Two Rainbow colorways are available: one sports a bright solar red aesthetic, while the other delivers a full rainbow effect. Word of warning: both of them will make you want to take hallucinogens if you stare really hard — so don’t look for too long.
Exclusively released in Japan, the New Balance 890 Revlite Rainbow is available in both men’s and women’s sizes. If you want a pair, we suggesting hitting eBay or dropping by West NYC who have (or had, at least) a few in stock.