Neil Young’s Pono Music Player Brings Audiophile-Quality Music To The Masses


There’s no shortage of premium gear for audiophiles, from music servers to DIY headphone kits to USB amplifiers.  And while the unwashed masses have already traded in their iPods for the convenience of playing music on their smartphones, we bet there’s more than a handful of folks on the lookout for a hi-fi portable player to get their snobby-quality music on the go.  Their wait should be over with the launch of PonoPlayer.

A portable music player, it’s purposely designed to do one thing better than other mobile options in the market: play high quality music as close as possible to the original recorded resolution.  No more relying on the expensive gear you have at home to satisfy your audiophile listening needs — you can get your hi-fi fix practically anywhere with this thing in tow.

Shaped like a thicker Toblerone (5 x 2 x 1 inches, h x w x d), the PonoPlayer comes with an onboard color touchscreen display, along with a trio of physical buttons for power and playback controls.  The shape allows it to be set down either standing upright or on its side, making it easy to find space for, whether in the car, at home, or on your work desk. It comes with 64GB of onboard storage as well as an SD card slot that can accommodate another 64GB (together, that’s good for 100 to 500 hi-fidelity albums, depending on length and resolution), which you can load up with songs by connecting to a computer via USB.   There’s no onboard speaker, though, so you’ll have to hook up your own set of speakers or headphones (it has a standard headphone jack and an analog mini-plug jack).

More than a music player, it comes with a full end-to-end system called PonoMusic, a service where you can purchase the highest-resolution music available.  Kinda like iTunes, but with a library restricted to high-quality tracks.

Pono Player is currently collecting preorders on Kickstarter.  Available pledges to reserve a unit starts at $300.

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