Tag Heuer’s New Smartwatch Uses Swappable Modules To Future-Proof For Upgrades


It was two years ago that Tag Heuer released their first smartwatch, which brought Android Wear inside a luxury Swiss-made timepiece. This year, the outfit is releasing their second-generation smartwatch in the form of the Tag Heuer Connected Modular 45.

As with its predecessor, the new timepiece comes with high-end tech onboard, so it should handle every single one of Android Wear 2.0’s ever-growing functions. Being a Tag Heueur, it comes with premium construction, too, ensuring you can strap it on whether you’re dressing in tee-and-jeans or suiting up for a meeting with the company brass.


What sets the Tag Heuer Connected Modular 45 apart, however, is the modular function. You can, for instance, take off the 45mm head of the watch (as in the watch case), leaving in the lugs and straps, then replace it with a separate watch head. Why? So you can simply purchase new heads once your smartwatch’s tech is obsolete, leaving the other relatively expensive components firmly functional. Oh yeah, the lugs and straps also compatible with some mechanical watch models, too, so you can slip in a Calibre Heuer 02T or a Calibre 5 in place of the smartwatch for more traditional accessorizing.


Features include GPS, NFC, 50 meters of water resistance, Bluetooth, Wi-Fi, 4GB of internal storage, 25 hours of battery life, and an Intel Atom Z34XX providing the muscle. The head, by the way, comes in five different finishes, the lugs in four, and the buckles in two, while the band can be ordered in four different materials, resulting in a total 56 versions available today.


Pricing for the Tag Heuer Connected Modular 45 starts at $1,650.

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