Tory Burch For Fitbit Makes The Fitness Wearable More… Uh… Wearable

While the current crop of wearable gadgets are functionally wearable, they’re often stylishly horrid.  Sure, they could work if you spend the day wearing athletic gear or street clothes (well, except Google Glass – it looks dorky with everything), but anything less casual and it becomes a struggle to successfully pull off.  Products like the Tory Burch for Fitbit Collection could help alter that landscape.

Specially designed to work with the Fitbit Flex, the collection offers four different types of accessories.  Each one comes with integrated slots that can take the fitness tracker’s sensor module, which has been designed to easily pop out of the original bracelet.

The first two items in the Tory Burch for Fitbit Collection are silicone bracelets, similar to the one that comes with the original Flex.  To raise the style factor a bit, the pair comes in Tory Burch’s signature colors of blue and pink, with the company’s print emblazoned all over it.  Granted, these are still very casual-looking accessories, just with a little more prestige for the brand-conscious fashion set.

The standouts in the collection are the two brass pieces: a pendant necklace and a hinged bracelet.  Both use an open fretwork that’s become a signature design for the company’s jewelry products, lending the erstwhile sporty wearable a much more formal shell to call home.  Do note, the collection is marketed to the ladies, so guys will be stuck having to make do with the stock silicone bracelet that the original Flex comes with.

Slated to ship end of October, the Tory Burch for Fitbit Collection is now up for preorder.  Price is $38 for the silicone bracelets, $195 for the hinged metal bracelet, and $175 for the pendant necklace.

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