When you buy a backpack, you get a backpack. Same when you buy a messenger bag. Bodykit wants to change that, coming up with novel carry-sack designs that can swing two ways.
Each bag in the UK-based operation's line can be configured into two different wearing styles, which they're billing as "relaxed" and "dynamic." Relaxed options include wearing the bag holster-style, low-slung and across the shoulder; for dynamic, options include a front-and-back torso grip, messenger-style shoulder loop, shoulder wraparound, balanced high back, backpack and diagonal.
Bodykit currently has six models in their roster, namely the BodyGrip (which goes from a shoulder bag and to a torso-gripping sack), BodyBank (which goes from a holster to shoulder loop), BodyLoop (holster to a wraparound shoulder bag), BodyBag (low-slung messenger-style to wraparound backpack), BodyBack (low-slung messenger-style to backpack) and BodySpin (horizontal low-slung messenger to high-worn vertical messenger). The bags come with fabric-concealed expansion zippers, where you can attach the extra strap when you want to use it another way.
Each bag comes with different storage configurations (e.g. some have padded laptop areas, others don't), so best check out the individual product pages for details. Make is woven nylon, clad in blue, black, red or orange colors.
Bodykit's bags are available now, with prices starting at £65.00.