New Balance US574 Gets A Fresh Look With Custom Colors, Embroidery

New Balance isn’t exactly the name you look to when it comes to cutting-edge design.  Turns out even conservative kicks can look really funky, provided you can customize  it like New Balance is now doing with their classic US574 sneakers.

Still made in the USA (yep, amazing ain’t it?), the retro running shoes can be customized in a variety of colorways, as well as a special personalized label in the back.  The sole, toe wrap, saddle, ankle wrap, mesh, tongue label, heel wrap, heel tab, embroidery, logo, lining and laces can all be individually dressed in your choice of colors, allowing you to fashion everything from a sublime-looking pair to an absolute eyesore.

The New Balance US574 features premium suede and mesh for the uppers, with an  ENCAP midsole for extra comfort and beefier support.  The actual shoes faithfully retain the timeless US574 design — which looks amazingly fresh with a wild batch of colors in tow.

For the embroidered message, you can put up to eight characters on each shoe.  We suggest LEFT and RIGHT, in case you find yourself wearing your footwear backwards some days.  Very helpful.

You can customize your shoes and place your New Balance US574 orders directly from the company’s online store.  Price is $114.95.

[Product Page]