Avra 1-Hundred: This May Be The Most Unique Swiss Watch We’ve Seen All Year


What the heck is on your wrist? That’s the likely first reaction most people will have upon seeing the Avra 1-Hundred. I mean, it looks kind of like a watch, but no one would be surprised if it was specialized gear for whatever weird hobby you’ve recently gotten into. Yes, it’s that unusual.

At least, at first glance. Upon closer inspection, it really is just a watch, albeit with the minute and hours in their own separate but concentric dials inside a case that’s shaped like a teardrop, instead of the usual round or square profile.


The Avra 1-Hundred’s unusual 46mm teardrop case isn’t just for aesthetic purposes, either. Rather, they’re using the extra bezel on the upper right hand corner to house an internal locking crown mechanism, which comes with a locking push button for easy and secure operation. With the crown button squared away on the bezel, it frees up the entire side of the case, which they used to create a second viewing window as an alternate way of reading the time. We’re not sure if you can set them into different time zones, although that would be the best function for this kind of capability.


Features include an automatic mechanical movement, Super-Luminova coating on the hands and indicators, two strap options (black leather and black rubber), a steel pin buckle, and 330 feet of water resistance. It comes in three case variations: matte black stainless steel, satin finish stainless steel, and satin finish titanium.

Pricing for the Avra 1-Hundred starts at $5,000.

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