A Tilted Design Allows The Electrolux Masterpiece Blender To Make Better Smoothies


We usually judge the quality of our blenders with the power of their motors. The harder and faster they make those blades spin, the better they’re supposed to work, right? Electrolux begs to differ with their Masterpiece Blender, which relies on a unique design element to produce better smoothies and soups.

Unlike other jug blenders, this one has its jug and chopping blades tilted at a 10 degree angle, a feature the company calls the “PowerTilt.” While seemingly inconsequential, the simple adjustment is actually very significant, since the slight tilt makes it easy for gravity to pull ingredients right back down into the blade, allowing the blender to produce a finer and more velvety blend in less time.

The Electrolux Masterpiece Blender comes with three types of blades: a crusher blade (for hard ingredients), a lower cut blade (for swiping the flat bottom), and a particle reduce blade (for throwing ingredients into the center).   Each one is made from titanium-coated stainless steel, making them stronger, more durable, and harder-wearing than ordinary blades, ensuring no ingredient is too tough to chop off and pulverize. Instead of getting fitted with the highest-powered motor, it runs a modest 1,600-watt Turbo Boost, whose work should be aided greatly by the unique tilted design. Oh yeah, the motor comes with a noise-dampening system that reduces sound to a mere 80db (similar to the company’s old 600-watt Powermix Silent blender), which they claim is several times softer compared to most high-speed blenders currently in the market.

Slated for availability in October, the Electrolux Masterpiece Blender is priced at $300.

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