Fujifilm Instax Square SQ10 Lets You Shoot Instagram-Style Instant Prints


Instagram made the idea of looking at square-profile photos a very normal thing. So normal, in fact, that some folks apparently want their real-life photographs in the same 1:1 profile. That’s what the Fujifilm Instax Square SQ10 brings to your shooting arsenal.

A hybrid camera that spits out instant prints, it separates itself from the rest of the line with the Instagram-friendly 1:1 aspect ratio, so flipping through your photo books can feel like browsing an Instagram feed. Well, an Instagram feed minus the bikini models, exotic cars, and ostentatious lifestyle snapshots of your favorite rappers.


The Fujifilm Instax Square SQ10 is equipped with a 3.7 megapixel sensor, a 28.5mm-equivalent f/2.4 autofocus lens, and image processing tech, enabling it to take better photos in low-light, while sporting functions like automatic exposure control, human detection, and autofocus. It pairs that ensemble with a new film format called “Instax Square film,” allowing it to churn out those even-sided images.


On the back sits a 3-inch LCD and a set of physical button controls for flipping the settings, while 10 digital filters allow you to alter photos pre-printing the same way you modify your Instagram pictures. Other features include built-in storage that can save around 50 photos at a time, an SD card slot, and a rechargeable battery rated at 160 instant prints.

Slated for availability in May, the Fujifilm Instax Square SQ10 is priced at $280.

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